During the Lantern Festival celebrations in the Year of the Snake, Zhang Jianjun, Director of the Jincheng Cultural Heritage Protection Research Center (Jincheng Museum), was invited by Ji Zhifang, Chairman of Hubin Catering, to visit and inspect Dehua Xing Hotel. The two parties discussed the protection and promotion of China's outstanding traditional culture and reached a consensus on future collaborations.

Dehua Xing, a century-old establishment in Jincheng's old town, is a unique hotel that integrates dining, performances, cultural creativity, and intangible cultural heritage. Director Zhang spoke highly of the hotel, describing it as "a hotel within a museum." He emphasized that the trends of corporatization, integration, and branding are inevitable and will play a crucial role in supporting Jincheng's vision of becoming a model city for cultural tourism and wellness.

Jincheng Museum remains committed to empowering local culture, assisting in the development and sales of exceptional cultural products, and striving to promote the "Dry Port" culture of Jincheng along the ancient Tea Road to both national and international audiences.

Ji Zhifang, Chairman of Hubin Catering, also expressed his commitment to providing dining, performance, and cultural creative display services for the millions of annual visitors to Jincheng Museum. He aims to transform Dehua Xing into a full-service hotel, contributing to the enhancement of the museum's overall visitor experience.

Behind the century-old Dehua Xing lies the profound and extensive cultural heritage of Jincheng, spanning thousands of years. Protecting and transforming this exceptional culture is the responsibility and mission of every Jincheng citizen with a passion for their heritage.

Text | Liu Juan 
Photos | Lyu Haoyue
Editors | Yan Fei, Wang Jue
Initial Review | Zhang Qingyang
Final Review | Zhang Jianjun